LOUIS VUITTON

Jacques Cavallier Belletrud
Nana Ouyang

2023

What kind of memories can be recalled by a scent? In this film, NOWNESS collaborated with LOUIS VUITTON to feature the brand’s well-respected perfumer Jacques Cavallier Belletrud, as he journeyed throughout the cultural centers of Shanghai to uncover the answer. Strolling through the hutongs, through flower markets, flower shops, and finally enjoying afternoon tea with actress Nana Ouyang, Jacques found that the key scent of Shanghai is undoubtly citrius and fresh -- Just like the newly released Louis Vuitton perfume Pacific Chill. 


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