CHANEL x Grasse Jasmine
2022
Branded Film, 3’38’’
NOWNESS presents the newly released Elemental film series in collaboration with CHANEL. Focusing on nature, paying attention to contemporary artistic practice and elements of science, this series of films utilizes conceptual visual language to sculpt virtual botanical worlds.
In the second episode of the NOWNESS Elemental series, Coco and team featured the Grasse Jasmine, a key ingredient in the making of CHANEL No.5. The film featured Olivier Polge, CHANEL's exclusive perfumer, on the subject of “creation”, and invited Chinese celebrity Jun Ning Zhang to provide an abstract voiceover on the “making-formula” of the flora. The Grasse Jasmine is an extremely delicate flower that only blossoms for one morning. To highlight its fragility and ephemerality, the jasmine flowers were captured with polaroid cameras, recording every delicate moment.
VIEW ORIGNAL ARTICLE HERE
Narrators / Oliver Polge, Jun Ning Zhang
Executive Producer / Lawrence Xiao
Director / Toby Amies
Creative + Commissioners / Coco Ho, Wangwei Yuan
Producers / Inky Peng, Rob Alexander
Video Editors / Paul Reson, chewliet,
Executive Producer / Lawrence Xiao
Director / Toby Amies
Creative + Commissioners / Coco Ho, Wangwei Yuan
Producers / Inky Peng, Rob Alexander
Video Editors / Paul Reson, chewliet,