CHANEL x White Camellia
2023
Branded Film, 3’33’’
NOWNESS presents the newly released Elemental film series in collaboration with CHANEL. Focusing on nature, paying attention to contemporary artistic practice and elements of science, this series of films utilizes conceptual visual language to sculpt virtual botanical worlds.
In the 4th episode of the NOWNESS Elemental series, Coco and team featured the white camelia, a key ingredient in the making of CHANEL Hydra Beauty products. Following the voice of Chinese actor Yibo Wang, the audience is fully immersed into the fields of Gaujac, Southern France. In the audience of camelia expert Jean Thornby, and Phillipe Grandry, field operational director at Chanel, the magic of this mesmerzing flower is truly revealled.
VIEW ORIGNAL ARTICLE HERE
Produced by NOWNESS China
Executive Producer / Lawrence Xiao
Commissioners + Creative Leads / Coco Ho, Wang Wei
Creative Executive / Wangwei Yuan, Jingqiao Lian
Narrators / Yibo Wang
Director / Toby Amies
Producers / Inky Peng, Rob Alexander
Video Editors /Eva Howells, chewliet
Executive Producer / Lawrence Xiao
Commissioners + Creative Leads / Coco Ho, Wang Wei
Creative Executive / Wangwei Yuan, Jingqiao Lian
Narrators / Yibo Wang
Director / Toby Amies
Producers / Inky Peng, Rob Alexander
Video Editors /Eva Howells, chewliet