CHANEL x May Rose
2022
Branded Film, 4’06’’
NOWNESS presents the newly released Elemental film series in collaboration with CHANEL. Focusing on nature, paying attention to contemporary artistic practice and elements of science, this series of films utilizes conceptual visual language to sculpt virtual botanical worlds.
In the first episode of the NOWNESS Elemental series, Coco and team focused on the May Rose, a key plant for the making of CHANEL No.5. The film featured Olivier Polge, CHANEL's exclusive perfumer, on the subject of “creation”, and invited Chinese celebrity Boran Jing to provide an abstract voiceover on the “making-formula” of the flora. With a Chinese-French crossover narration, the audience are guided to the fantastical perfume wonderland of Grasse, France, where the may roses are being harvest in May every year.
VIEW ORIGNAL ARTICLE HERE
Produced by / NOWNESS China
Executive Producer / Lawrence Xiao
Commissioners + Creative Leads / Coco Ho, Wangwei Yuan
Narrators / Oliver Polge, Boran Jing
Director / Toby Amies
Director of Photography / Haridas Stewart
Producers / Inky Peng, Rob Alexander
Video Editors / Paul Reson, chewliet, Jingjing
Executive Producer / Lawrence Xiao
Commissioners + Creative Leads / Coco Ho, Wangwei Yuan
Narrators / Oliver Polge, Boran Jing
Director / Toby Amies
Director of Photography / Haridas Stewart
Producers / Inky Peng, Rob Alexander
Video Editors / Paul Reson, chewliet, Jingjing